google-site-verification=8WY2bCNHjVeqL52nRoYWwFU_gZm8Y6KGRLYVpzh2ESw XSTIG: It Is Now Just "Grab"

Friday, January 29, 2016

It Is Now Just "Grab"

The first month of 2016 is almost over, and vehicle reservation app GrabTaxi made a new announcement from their CEO Antony Tan that the name of the brand will be "Grab" dropping the last word as it also now service different vehicle options like private cars, motorcycle, choppers and a courier service.

The change also comes with a new logo which still uses the green motif. The App also updated with a new theme. Below is the official statement of Antony Tan to all Grab App users:


Dear GrabTaxi traveller,

For the past few years, you’ve honored us by choosing to use our service. As founder and CEO of the company, I would sincerely like to thank you.

Today, GrabTaxi is embarking on a new journey. From this day forward we will be known as simply as - Grab. Many of you are our pioneers, you took a chance with us when many others doubted us. You were so patient with us when we couldn't deliver. You helped us grow to be the largest tech start-up Southeast Asia has ever seen. But we still have so much more to learn from you. Your loyalty has been incredibly humbling and is what motivates us to strive and improve even more everyday. We're not slowing down at all, in fact, we're just getting started.

Looking back, It’s very humbling for me to think of how we started. Our first office was a little guardhouse and the whole team could fit around one small coffee table. We didn't even have internet and had to tether off internet from our phones to our computers. It was 2012 and all we set out to do was to help people by improving the taxi service.

Then we realised we could do more. We can truly change the way people travel for the better, not just in our city, but throughout Southeast Asia.

We started new transportation services around the region with cars, bikes, deliveries and more. And our simple idea grew to something much bigger. 

Because of this, we are more determined than ever to make sure we are accessible to everyone, anytime, anywhere. No one should be left behind. And we will keep on raising the bar for the safety of our service. No ride is better than an unsafe ride. The Grab team and I live by these missions.

So let’s continue on this journey together. We are determined to make our region a better place and because of your support we are already doing so.

As such, I’m sure you will love Grab as much as we do. Welcome to the new Grab!

Your fellow Grabber,

ANTHONY TAN, CEO of Grab

As it is also a great competitor of Uber in the Southeast Asian region, there are still challenges that they are working to resolve like technical and legal issues in the Philippines. Safety and security from the drivers, and of course other modes of payment. I really hope that this change will also usher great things from this transportation alternative. Cheers Grab!

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