google-site-verification=8WY2bCNHjVeqL52nRoYWwFU_gZm8Y6KGRLYVpzh2ESw XSTIG: Bloom winner of Electrolux Design Lab 2015

Friday, November 6, 2015

Bloom winner of Electrolux Design Lab 2015

Out of over 1,500 competition submissions, one concept, Bloom by Jordan Lee Martin of the United Kingdom, has been announced as the winner of Electrolux Design Lab 2015. The winner was selected by an expert jury in front of a live audience comprising 200 international media, bloggers and Electrolux partners at the Kattilahalli Venue in Helsinki, Finland.


Bloom is a concept that bridges the gap between digital and practical education by encouraging good kitchen habits in a fun way.

“Based on real needs and clever use of existing technology, this aesthetically pleasing concept has potential for multiple use, which will inspire, teach and interact with kids both emotionally, digitally and physically”, said Lars Erikson, Senior Vice President Design at Electrolux and Head of Jury.

The second prize was awarded Airshield, a baby stroller that creates a pure and clean microclimate, by Dominykas Budinas of Lithuania. The jury’s motivation was: “Based on an unfortunate, urgent need, utilizing available technology, this is a concept which has immediate market potential, contributing to healthier infants. This product could potentially save lives.”

Third prize went to QH, an air purifier and hula hoop in one, by Jeongbeen Seo of South Korea. The jury’s motivation was: “Taking an iconic product and bringing it into the 21st century, this concept applies timeless design of high aesthetic quality to produce an inspiring and intriguing object.”

The People’s Choice Award went to Weaver by Larissa Trindade from Brazil after receiving over 4,300 public votes on the Design Lab website.

Watch the winning concepts come to life in video at www.electroluxdesignlab.com and www.youtube.com/electrolux

The theme for Electrolux Design Lab 2015 was “Healthy Happy Kids” as the competition looked for innovative ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.

The competition process

Over 1,500 submissions from over 56 countries around the world were received this year. The competition was conducted in three stages: top 100, top 35 and the final six where the concepts were evaluated by Electrolux experts. The public could also influence the competition by voting for their favorite idea. The students focused on different areas throughout the process; submitting an idea and a sketch, concept development, visual development, functionality development and the final event presentation.

The Design Lab 2015 finalist jury, comprising Lars Erikson, Senior Vice President and Head of Design at Electrolux, Hanna Harris, Programme Director of Helsinki Design Week and Fredrik Magnusson, Design Entrepreneur and CEO of Roder Innovation, selected the winner from the six finalists.

Included in the top 100 was the Ride and Wash concept by Luisa Veronica Salazar Ilustre, an Industrial Design student from De La Salle College of St. Benilde. The Ride

and Wash is a bicycle-looking washing machine that allows kids to play outdoors while taking part in doing the laundry.

“Luisa’s concept exemplifies the creativity and inspiring ability of the Filipino youth to step up, innovate, and pave the way for future generations. We are very proud of her for representing our country in the top 100 of the competition,” said Andrea Pionilla, Marketing Manager of Electrolux Philippines. “We also look forward to more Filipinos joining Electrolux Design Lab 2016 and hopefully, making it to the finals. It will truly be an honor to all of us.”

About Electrolux Design Lab 2015

The purpose of Electrolux Design Lab is to stimulate and activate design students globally by inviting them to present new ideas for future household environments. Supporting the Electrolux commitment to lead the evolution of home appliances, the competition fuels new ideas and inspiration for innovation and offers an opportunity to reach the best emerging talent.

First prize in the competition is a six-month paid internship at an Electrolux Global Design Center. Half of the winners in previous years have continued to work for Electrolux after their internship period. The winner receives 10,000 euros, second prize is 6,000 euros and third prize is 4,000 euros. The competition also hands out a People’s Choice award with 2,000 euros for the concept which collects the most online votes.

To know more about Electrolux, visit www.electrolux.com.ph or follow @ElectroluxPH on Twitter and Instagram and www.facebook.com/thelittlewhitebook on Facebook.

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